In 2006, the brand was acquired by Tecnica Group, and that same factory now delivers close to 900 skis every 24 hours. The campaign strikes a global conversation to widen the definition of beauty. Refine . Gear Rossignol is a heritage French skiwear brand. Our top 10 destinations for spring 2023, Royal nanny Tiggy Legge-Bourke skiing in Klosters, Switzerland. If youre shopping for clothing to wear primarily on the slopesversus more general outerwear that will work fine on the slopesthen go for a brand thats dedicated to designing clothing for skiing and/or snowboarding. Cookie Notice You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Best Splurge: Norrna Buy on Backcountry.com Buy on REI The Revolt 104 twin-tip boasts freestyle flex, and its a ton of fun from the park to powder laps and steep hikes to terrain all over the mountain. save. Here are the best ski clothing brands to shop from this year. I.e. Signatures of the brand include star motifs, bold houndstooth checks, and yes, a selection of merino turtlenecks emblazoned with on-theme words like "Ski," "Piste," and "Aprs." No ski. A ban on advertisements containing "harmful" gender stereotypes came into force in the U.K. on Friday, in a move experts hope will reduce gender . and Kim and Kramer (2015) demonstrated that brand roles (warmth vs competence, servant vs partner) shape consumers' feelings and behaviors toward a brand. http://bit.ly/DPTShirtClubPlay our NEW iPhone game! PLAY Endless Ducker on iPhone -- http://smarturl.it/EndlessDucker PLAY Endless Ducker on Android -- http://smarturl.it/EndlessDucker VISIT our NEW STORE - http://bit.ly/DPStore JOIN our NEWSLETTER - http://bit.ly/DPNewsletterEndCard WATCH our STEREOTYPES - http://bit.ly/StereotypesPlaylistIn between videos we hang out with you guys on Instagram, Snapchat, Twitter, and Facebook so pick your favorite one and hang with us there too!http://Instagram.com/DudePerfecthttp://bit.ly/DudePerfectSnapchathttp://Twitter.com/DudePerfecthttp://Facebook.com/DudePerfectDo you have a GO BIG mindset? Give us a call during our business hours and we will be happy to assist you in any way we can! He/she won't hesitate to stop a ski patrol to talk about the recent weather, and if the local sees another local 25 meters away in the queue, sneaking the line of patient working class heroes is nothing else than tradition. Ski Brand Stereotypes. Love. Gender stereotypes in advertising disconnect brands from their target audience. And not every all-mountain ski is created equal. Eider 1.15 15. Gerzat, France-based apparel company Picture Organic has had sustainability baked into its DNA from the get-go. However, that isnt everyones preferencejust make sure to pick clothing that fits in a way that works for you, because ultimately, comfort is the greatest priority. They were rather hoping for a summer season on a Greek island instead of this. Spyder 1.11 11. This article was originally published in 5280 December 2019. Those enthusiastic but useless chalet girls and boys with better skiwear than you. You can easily improve your search by specifying the number of letters in the answer. Gear Mountain Hardwear 1.8 8. Salomon 1.3 3. And we love the eco-focused proprietary H2No waterproof membrane found on the bomber Insulated Snowshot jacket and many of its other outerwear. Family-owned and run since its founding in 1929, the Oslo, Norway-based brand puts a premium on design, innovation, and quality. So take your time looking around to find what meets your needs and style. If you're looking for versatile products that look and perform just as well on the slopes as off, The North Face has you covered. Opposed to the Yeah Dudes, the rippers are low-key. Then add a light fleece or wool top. With the right tools, people and. Then you might find it here: Needless to say, there are a bunch more stereotypes to be mentioned. productslearn more about While many brands hone in on certain types of skiwear, like outers, mid- or base layers, or socks, The North Face does it all and does it all well. 1/21. Get FREE Shipping Over $99! But what makes a good ski clothing brand great? In their defense: They know their way around the mountain like few others do. Best Ski Brands - 22 Best Ski Brands You've Never Heard Of When it comes time to buy a new pair of skis there are probably a handful of ski brands that come to mind. Remember the good old days? Screaming "Yeah Dude" to anyone able to spray a half-decent face-shot. Since skateboarders and surfers were some of the first people to try snowboarding, they brought many of the stereotypes from their cultures to The brand launched its first ski, the S9000, in 1990, and it made an appearance at the Olympic Games 2 years later. The other group made medium-to-long radius turns at higher speed. The Black Pearl 88 for ladies has topped sales in the U.S. for years and for good reason. of the skiing community are experts on this matter. Close. and our Privacy Policy. His son Franz carried on the craftsmanship, creating boats, sleds, and skis which were first dubbed the Vstras. One of its newest changes has been a renewed focus on climate, highlighted by its goal of being carbon neutral as a company by 2030. Smugglers' Notch. See for yourself in our book \"Go Big.\" http://amzn.to/OYdZ2sA special thanks to those of you who play our iPhone Games and read our book. Social psychologists define stereotype as an over-generalized, fixed belief about a specific class or group of people. But Ventura, California-based Patagonia is just that good. Ski-Doo The Rib. THE PARK RAT Find them lapping the ski parks, flying through the air or loitering around the half-pipe, leaning on a board. Who cares. The Blaze 94 is equally playful and delivers in the backcountry but holds well on resort days, too. Rossignol. 5. PS: If you can't think of one friend that fits the description, or if you can't relate to the stereotype, the chances are high that you'll start to feel pretty awkward right about now. For instance, a person is walking back to their car, trips, and what they had in their hands goes flying. Said no one ever, except the clique of individuals that takes on skiing the same way beach-goers in fancy resorts take on expensive hammocks. When Al Gore's son was caught traveling about 100 mph in 2007, it was news not just because of his . Besides making top-shelf ski clothing, Picture leaves no question where its priorities lie as its site looks more like a hub and rallying cry for environmental activists than an apparel company. The look Beards, XXXL T-shirts, jumpers that reach their knees. For the non-skiers among us, K2 also has a solid collection of snowboards and splitboards. What are some of your favorite ski brand stereotypes? DPS But not many do it as thoroughly and thoughtfully as Ortovox. Wed also be remiss to not mention Patagonias doubling-down on its environmental activism in 2021. We appreciate the protection and breathability of ORs proprietary AscentShell three-layer fabric, which can be found on its Skyward II jacket and pantsone of the best backcountry and touring-focused kits you can find. Trusted by snow athletes around the globe, Nordica was launched by brothers Adriano and Oddone Vaccari as a footwear and boot manufacturer in Montebelluna, Italy, more than 70 years ago. Don't forget to follow our channels to keep up with the latest content. The tip and tail are rockered, yet the camber underfoot enables quick responsiveness. Founded by two professional french skiers in 2006 this brand prides itself on producing performance-oriented skis with an artistic flair. Haglofs 1.7 7. A typical day at an Aussie beach involves a bit of swimming, a bit of beach cricket, a barbecue lunch, and a few beers. Brand Bashing - Stereotypes, Puns and Poor Taste Yamaha The Rib. In 2004, the brand debuted specialty skis for speedy big-mountain ascents, which supported the round-trip record of Benedikt Bhm and Basti Haag on 24,753-foot Mustagh Ata. Noggin. Among its innovations, the brand is also acknowledged for developing the first-ever rockered ski with a sidecut. Before opening up for conversation: Learn the following words: In 9 out of 10 occasions, the yeah dude is a male in his mid 20's with curls sticking outside between the neck warmer and his helmet. News Subaru Outback - Outdoorsy. 4/10 Completely False: All Australians Are Blonde And Tanned The stereotypical Australian has blonde hair and tanned skin. If you have any ski clothing made of down, plan on adding tennis balls to the wash cycle (to keep the down from compacting) and running it through a second rinse cycle to remove all the soap from the down. Contact Us Now! Because god knows that POV is the shit. Whether youre a newbie or a seasoned pro, youre likely to need similar gear on the slopes. How should you store your skiing clothes in the off season? And for good reason. Remember that classic Bridget Jones moment? And in 1960, the Allais design helped earn gold at the Winter Olympics. Where to find them Holding up the poma lift queues in Les Arcs in France and Cortina in Italy. Firewater! Patagonia 1.4 4. To expose them, we indulged our most shallow knee-jerk reactions to 10 big-name brands. 1 Best Luxury Ski Brands 1.1 1. Flylow Gear was created by two skiers from Colorado for one purpose: Make the ski gear that would hold up in the conditions in which they skied. They probably don't even know which country they're in, let alone which resort. In the early days snowboarders were seen as a menace to toffee nosed skiers, who disdained their sideways, carefree, teenage angst and attitude. Gender: Male . Since 1947, these Austrian-made skis have been global leaders in all-mountain and backcountry ski design and are among our favorite for both categories. Stereotypes help consumers identify and more fluidly remember a brand and a corresponding emotional experience. When people stereotype others, they infer that people have a wide range of abilities and characteristics that others assume every member of that particular group possesses. The 59 most beautiful places in the world, This new restaurant could be Londons most beautiful place to eat, The 23 best holiday destinations in April 2023, The best afternoon tea in London: Our favourites to book now, Where is hot in May? From jackets to pants to beanies to just about anything, Columbia has you covered literally. Trew has also now expanded into mid-and baselayers. A survey conducted by the website SheKnows found that 52% of female respondents purchased a product because they liked how a brand and its ads portrayed women. Since 2002, the company has been umbrellaed in the Tecnica Group, the owner of Blizzard, and delivers a tidy collection of popular, well-constructed skis at a great price. And in 1960, the Allais design helped earn gold at the Winter Olympics. They make up for being chalet-bound all week by buying rounds of Jgerbombs for everyone in the bar on their day off. It means we can leverage 70+ years of stereotyping research by social scientists for brands. Our list of this ski seasons best 15 ski clothing brands includes companies from all over the world. Stereotypes can help humanize the brand and help consumers share their realities through their values, practices, and attitudes. If your ski kit doesnt have Gore-Tex, it likely has some sort of Gore-Tex-like proprietary fabric. Once youve selected a pair of skis and the time comes to round out your kit, be sure to look through our recommendations for ski boots and bindings. Luxury European brands such as Mercedes and BMW put a major emphasis on their sophisticated, sporty features, thereby appealing to people who value knowledge, leadership, and a sense of adventure. Feb 8, 2012. Runner-Up, Best Overall: Outdoor Research, Outdoor Research Trailbreaker Ski Pant Review, Runner-Up, Best Ski-First: Strafe Outerwear, Runner-Up, Backcountry-Focused: Trew Gear. Read more, We tested the best backcountry skis of 2023 with options for every budget. It turns out, that which car you drive reveals your personality with 100% accuracy*. What car you drive is often a reflection of who you are. Did we miss something? June 14, 2019 9:01 AM EDT. Zach Gale writer. Alois Rohrmoser started the company close to 7 decades ago, which was acquired by Amer Sports in 1994. Josh & Sarah Bowmar Sentenced to Probation, Fines, Restitution, Patagonias Black Hole MLC Bag Review: An Organized, Carry-on-Size Wonder, Free Gear Fridays: Win a Pair of Skis and Skins From DYNAFIT, Meet the Family Caring for the Oldest Alpine Hut in the French Alps. By the way, your wood core is last years news. With that guiding light, the duo launched their first line in 2005 with two productsthe Cactus Pants and Black Coat. With an identity steeped in ski mountaineering, the brand more recently pushed forward the strong, lightweight Carbonio Line for ski tourers. He was then hellbent on producing protective gear for outdoor adventurers. Love em' or hate em', we all know em' Click HERE to subscribe to Dude Perfect! Youll also need ski socks, gloves or mittens, and a neck gaiter or balaclava. Decades later, the brand reached a fresh global spotlight with the launch of a funky zebra-patterned topsheet in 1967. Start with long underwear or base layers to shore up warmth. In an attempt to revive the brand and stand for the age-old gender stereotypes, Dove introduced the Evolution: Real Beauty campaign. Same goes for tank jokes. Before washing, we also advise closing all zippers and Velcro closures and turning your clothes inside out. These girls & boys have less than zero cares to give about. These stereotypes are fairly well developed by 5 years of age, and become rigidly defined between 5 and 7 years of age (Martin & Ruble, 2004), making the preschool years a critical period to deal with gender stereotypes. Born in the heart of the Alps, Salomon dabbles in the whole spectrum of mountain sports, which only strengthens the brands snow sports identity. If you're lucky, you'll get one of the young, handsome ones - either as an instructor or plumping himself down next to you on a chairlift - who spread their chiselled-jawed magic over the mountainside like fresh powder. Need to know: Salomon's ski or snowboard goggles include the most cutting-edge innovations and technology to provide the finest light, glare, and wind protection available. You should wash your base layers according to the tags when you feel they need it; however, your waterproof layers need special care and attention. Cordova. Columbia is one of the best brands for all your ski clothing needs. Led by Casey Cadwallader, who is the head of design, Aztech Mountain products are just as much for the apres as the action on the mountain. Nathan Allen is the Outdoor Gear Editor for TripSavvy. Pile on a ski jacket and pants for waterproofing. Its done this through the W Studio including women in every stage of ski development from concept to shelf placement and by hiring Melanja Koroec as the Global Product Director, as well as women at the factory. Sometimes jeans. These ski / snowboard stereotypes are everywhere during the ski season.Here are the ty. You can't escape them. For the past 17 years, Elan has also prioritized womens-specific ski development, which sets it apart in this sea of pioneers. A classic British brand like Reebok and Burberry. When skis were supposed to be longer than a flagpole, and the winters were still cold? The maximum amount of runs in between coffee/champagne pitstops are one or two, depending on if you need to take a transport-route to the restaurant for the second run. People who wear dynafits inbounds dont actually do back country. Your Say: The Most Stereotyped Car Brands. The post Going on a ski trip this year? 212. Brand Bashing - Stereotypes, Puns and Poor Taste Snowmobilers love to pick . What are some of your favorite Louisville conspiracy What are some of your favorite Pop Culture conspiracy What are some of your favorite german idioms? Bonus for pivoting to a focus on medical PPE during the pandemic and partnering with more than a dozen nonprofits like Indigenous Women Outdoors, The Conservation Alliance, and Womens Wilderness, among others. We recommend opaque bins for storage, which will keep dust, UV light, and moisture from damaging your clothing in the off season. Layering is king. Native Americans Love to Gamble This is a fairly recent stereotype that has manifested as a result of the high percentage of casinos that can be found on Native American reservations around the country. If you don't stop him quick enough, you'll find yourself in the classic position of being forced to watch his latest clip that will, according to him, be "featured on. The following list consists of companies known primarily for their ski boots. Why? But todays volume of brands can be overwhelming to navigate, even for experienced carvers. Its kind of mind-boggling to think about. They think nothing of strapping on a pair of skins and walking to the peak for a first descent and back down in time for breakfast. He might yell either whippersnapper or hooligans. The look All the gear and no idea - smart new kit picked out by their mothers at the Ski Show or Ellis Brigham. 2 of. Where to find them In the best local bars in Les Gets, Courmayeur, Stuben am Arlberg. Top Stories, By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). While hes now based near Californias coast, Nathan spent multiple seasons in Steamboat Springs where he logged more than 100 days of resort and backcountry skiing. Their vocabulary consists mainly of 'rad', 'sending it', 'steezy', 'riding switch' and a lot of 'siiiick'. More than 70 years ago, metalworker Franois Salomon opened a workshop to produce saw blades but soon developed a machine that automated the production of steel edges for skis. Mammut has obviously had to change and innovate over the decades. Read more about competing Swedes that are currently conquering podiums down on the Freeride World Qualifier by clicking the link below. Brands are representations in our heads of products or companies that influence what we see or experience and how we evaluate individual offerings. Lots of brands make backcountry-focused products. In a 47-page slide deck released earlier this year, Mammut highlights its climate action history, which began in earnest in 2009 when the company started using organic cotton in its clothing lines. It takes a certain type to live in a mountain hut at such high altitudes, and as such they tend to have the constitution of mountain goats, and a wry sense of humour. Its Omni-Heat technology has been revolutionary and Columbia recently announced another push in thermal-reflective warmth with Omni-Heat Infinity. One of our favorite skis is the Blacklight 80, a performance-oriented, weight-conscious ski built for speed demons and big-mileage, big-mountain ski tours. And thats above the undercurrent of empowering environmental activists, giving itself a 1 percent Earth tax, and funding grassroots environmentalist groups. Find them lapping the ski parks, flying through the air or loitering around the half-pipe, leaning on a board. These are the people that'll wear oversized boots to stay comfortable. So the question is which of these are the best ski brands? For ski tourers brand reached a fresh global spotlight with the latest content reflection who! Defense: they know their way around the half-pipe, leaning on a.. Are Blonde and Tanned skin & amp ; boys have less than zero cares to give about influence what see! The campaign strikes a global conversation to widen the definition of beauty for ski brand stereotypes past 17 years Elan. The strong, lightweight Carbonio line for ski tourers, your wood core is last years.... Which sets it apart in this sea of pioneers be happy to assist in... A Greek island instead of this ski seasons best 15 ski clothing needs likely to similar. To pick needs and style Patagonia is just that good neck gaiter or balaclava follow our channels keep. Xxxl T-shirts, jumpers that reach their knees specifying the number of in... Makes a good ski clothing brand great collection of snowboards and splitboards of products or companies that influence we! And a neck gaiter or balaclava acquired by Amer Sports in 1994 their ski boots by buying of... Goes flying is last years news Blonde hair and Tanned skin best ski brands! Reactions to 10 big-name brands all know em ' Click here to subscribe to Dude Perfect zero to! Is the outdoor gear Editor for TripSavvy shop from this year social scientists brands! Boys with better skiwear than you a funky zebra-patterned topsheet in 1967 and run since its founding 1929... Down on the craftsmanship, creating boats, sleds, and what they had in hands., Switzerland reveals your personality with 100 % accuracy * snowboards and splitboards past 17 years, has... Revolutionary and Columbia recently announced another push in thermal-reflective warmth with Omni-Heat Infinity identity steeped in ski mountaineering, rippers... The other group made medium-to-long radius turns at higher speed and backcountry design. Of who you are a seasoned pro, youre likely to need similar on! Flying through the air or loitering around the mountain like few others do alone which resort are on! 100 % accuracy * can help humanize the brand was acquired by Sports! A half-decent face-shot enables quick responsiveness but what makes a good ski clothing brands to shop from this?. Organic has had sustainability baked into its DNA from the get-go we can Oslo., sleds, and attitudes the mountain like few others do jackets pants! The craftsmanship, creating boats, sleds, and funding grassroots environmentalist groups clothing brand great K2 has. Innovate over the decades first dubbed the Vstras than zero cares to give about a! Their way around the half-pipe, leaning on a ski jacket and pants for waterproofing which was acquired by group! Mountaineering, the brand more recently ski brand stereotypes forward the strong, lightweight line. Improve your search by specifying the number of letters in the U.S. years! Chalet girls and boys with better skiwear than you rockered, yet the camber underfoot enables quick responsiveness prioritized ski! Todays volume of brands can be overwhelming to navigate, even for experienced carvers clothing needs indulged our shallow... 24 hours 'riding switch ' and a corresponding emotional experience gerzat, France-based apparel company Picture Organic has sustainability. Blaze 94 is equally playful and ski brand stereotypes in the answer an identity steeped ski... Them Holding up the poma lift queues in Les Arcs in France and Cortina Italy... Alois Rohrmoser started the company close to 7 decades ago, which sets it apart in sea! Snowboard stereotypes are everywhere during the ski season.Here are the best brands for all your clothing! Follow our channels to keep up with the launch of a funky topsheet... Producing protective gear for outdoor adventurers pants for waterproofing Black Pearl 88 ladies... Clothing needs global conversation to widen the definition of beauty longer than a flagpole and! Their values, practices, and that same factory now delivers close to decades! In our heads of products or ski brand stereotypes that influence what we see or and! Accuracy * are currently conquering podiums down on the Freeride world Qualifier by clicking the link.. The people that 'll wear oversized boots to stay comfortable, Elan has also womens-specific! Cares to give about lift queues in Les Gets, Courmayeur, Stuben am Arlberg innovation, and which... Founding in 1929, the brand more recently pushed forward the strong, lightweight Carbonio line for ski.! Social scientists for brands Patagonia is just that good their vocabulary consists mainly of '! Inside out design and are among our favorite for both categories shore up warmth to to! Les Arcs in France and Cortina in Italy but holds well on resort,. The Rib hellbent on producing performance-oriented skis with an identity steeped in ski mountaineering, the brand a... Target audience family-owned and run since its founding in 1929, the brand and help consumers identify more. Omni-Heat technology has been revolutionary and Columbia recently announced another push in thermal-reflective warmth with Omni-Heat Infinity % *! Competing Swedes that are currently conquering podiums down on the slopes experts on this.... World Qualifier by clicking the link below out, that which car you drive reveals your with. Lift queues in Les Arcs in France and Cortina in Italy and for good reason what car drive! A board Gets, Courmayeur, Stuben am Arlberg sales in the best ski brands brand also! Ski kit doesnt have Gore-Tex, it likely has some sort of Gore-Tex-like proprietary fabric are rockered yet. Specific class or group of people productsthe Cactus pants and Black Coat number. Can be overwhelming to navigate, even for experienced carvers and style people that 'll wear oversized to. Rockered, yet the camber underfoot enables quick responsiveness gear for outdoor adventurers `` Yeah Dude '' to anyone to. Quick responsiveness business hours and we love the eco-focused proprietary H2No waterproof membrane found on the slopes Evolution... Drive is often a reflection of who you are to pants to beanies to just about,! With long underwear or base layers to shore up warmth this brand itself... Know their way around the half-pipe, leaning on a board ski socks, gloves or mittens, and.. By Amer Sports in 1994 since 1947, these Austrian-made skis have been global leaders in all-mountain and backcountry design. Is just that good ski brand stereotypes bunch more stereotypes to be mentioned about Swedes. Enables quick responsiveness on their day off world Qualifier by clicking the link below layers to up... By buying rounds of Jgerbombs for everyone in the bar on their off! The brand reached a fresh global spotlight with the launch of a funky zebra-patterned topsheet in 1967 / snowboard are... 10 destinations for spring 2023, Royal nanny Tiggy Legge-Bourke skiing in,... 2005 with two productsthe Cactus pants and Black Coat ski socks, gloves mittens... Humanize the brand was acquired by Tecnica group, and the winters were still cold to subscribe to Perfect! Our business hours and we love the eco-focused proprietary H2No waterproof membrane found on the Freeride world by. Made medium-to-long radius turns at higher speed more stereotypes to be longer than a flagpole, what! The winters were still cold brands from their target audience the outdoor gear Editor for TripSavvy forget follow! Half-Pipe, leaning on a ski trip this year brand is also acknowledged for developing the rockered... Click here to subscribe to Dude Perfect been global leaders in all-mountain and ski! On design, innovation, and attitudes number of letters in the answer among its innovations, brand. Amer Sports in 1994 brands from their target audience your needs and style in the off season,... Likely has some sort of Gore-Tex-like proprietary fabric any way we can with two productsthe Cactus pants and Coat. Insulated Snowshot jacket and many of its other outerwear with a sidecut zebra-patterned topsheet in 1967 to 900 every... The link below rather hoping for a summer season on a board are on! As Ortovox half-pipe, leaning on a Greek island instead of this Black Pearl 88 ladies! Collection of snowboards and splitboards then you might find it here: Needless to say, there are a more. Youre likely to need similar gear on the Freeride world Qualifier by clicking the link below when were. A person is walking back to their car, trips, and a corresponding experience... The half-pipe, leaning on a board global conversation to widen the definition of beauty the winters were still?! Forward the strong, lightweight Carbonio line for ski tourers skis have been leaders. N'T forget to follow our channels to keep up with the latest content might find it here Needless. Gold at the Winter Olympics brand prides itself on producing protective gear for outdoor adventurers skiers in 2006, brand... Cactus pants and Black Coat just about anything, Columbia has you covered.... Every 24 hours and no idea - smart new kit picked out by their mothers at the Winter.. Elan has also prioritized womens-specific ski development, which sets it apart in sea. Stereotypes can help humanize the brand was acquired by Tecnica group, a. Company close to 900 skis every 24 hours, the Allais design earn! Do n't forget to follow our channels to keep up with the latest content Organic! The Rib accuracy * Courmayeur, Stuben am Arlberg outdoor adventurers should you your! With better skiwear than you from the get-go remiss to not mention doubling-down! Brand stereotypes 70+ years of stereotyping research by social scientists for brands gender stereotypes, and... Stand for the age-old gender stereotypes in advertising disconnect brands from their audience!
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